Redesigning culture at scale: The story of one of the world’s largest design transformations

Just over a decade ago, IBM set out to put users at the heart of how it builds products — and entrusted a newly formed design organization with making that shift happen.
What followed became a remarkable experiment in transforming the culture and ways of working of one of the world’s largest companies: part service design, part change management, and a masterclass in making change stick at scale.
In this talk, we’ll look back at that journey and share some of its key lessons that can help anyone trying to create meaningful, lasting cultural change within an organization.

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